There will always be someone who, for whatever reason, cannot attend your event. And although until very recently being physically present was a requirement to be part of that meeting, congress or talk, the situation has changed completely. We now have the technology necessary to see and participate even in those that take place on the other side of the world (and without leaving our homes) thanks to streaming for events or, what is the same, live transmissions.
Event streaming services Dallas has become the most practical solution to increase the impact and diffusion of corporate events and, at the same time, project an innovative image of the company. In addition, it is relatively simple and economical to carry out thanks to the platforms and social networks that, increasingly, allow us to broadcast live.
Due to the importance that digitalization has gained in the world of events, in this article we will explain in more detail what streaming for events consists of and what the benefits are that will bring you to incorporate it into your next corporate event.
Basically, streaming or live transmission consists of capturing an event through video and transferring it to the audience in real time and continuously.
To do this you only need a video camera, a computer and, of course, a good Internet connection. And to enjoy it, all you need is a cell phone, a tablet or a fixed or portable computer.
It should also be noted that there are many platforms that allow access to content to everyone (such as Facebook Live, Periscope or YouTube Live) or specific segments (such as Google Hangouts).
In a society where the possibilities of choosing what to spend our time on are almost infinite, accessibility is more important than ever. Therefore, in this hyperconnected world, live broadcasts can become the perfect ally to improve your communication with your target audience. We tell you why.
The great advantage of streaming your event is that, once it is over, it can be uploaded to the web so that anyone can consume it whenever they want. Furthermore, it can be seen by everyone regardless of where in the world they are.
By broadcasting the event in streaming and thanks to social networks, it will be possible to generate more noise and significantly increase the audience of the event. And that is because, at practically the same cost, anyone with Internet access can be part of the event.
If the corporate event is internal, it will allow the company to save costs by avoiding unnecessary travel. And if the event is open to the public, people who wish to attend can do so from their homes, free of charge, so the organization of the event will be less expensive for the company.
Likewise, broadcasting live opens up a world of new possibilities for monetizing the event thanks to the possibility of incorporating advertising banners or assigning the rights to other websites in the sector that are interested in broadcasting it.
The Internet will allow us to access a great mass of data on the spectators that, once analyzed, will become really valuable information (number of users, location, moments of maximum audience, etc.) for decision making.
Social networks offer you the possibility to interact with the audience during the transmission of the event in a direct and simple way, going from the classic one-way transmissions to others much more dynamic, interactive and bidirectional.
By making the event available to everyone (or, at least, to the segment of the audience that we consider), we will also be demonstrating to the public our interest and commitment to keep them informed of the company’s news, making them participate in our actions at no cost and allowing them to enjoy the event from the comfort of their own homes.
In short: by being creative and knowing how to use the tools we have at our disposal today, we will be able to increase the credibility of the brand, build up audience loyalty, increase the number of visits to the website and, of course, increase the number of potential customers.
Streaming in events is already the present and, for sure, it will be the future. If you have any questions about how to get started, ask event streaming services Dallas, they will be happy to help you.