SEO is a word that gets thrown around a lot, but what is it really about? SEO, or Search Engine Optimization, is a practice that will help people find you online through their Google searches.
But how does it work? Keep reading for five tips for how to grow a business using SEO.
Learning How to Grow a Business is Difficult
There are many ways to grow your business, and odds are, everyone has a different approach that they think is best.
When figuring out what is best for your business, it is important to look at your options. However, in our modern society, building an online presence for your business is one of the most effective ways to grow.
SEO is what makes that online presence as far-reaching as possible so that you can bring in more clients.
- Find Great Keywords and Use Them Wisely
At its most basic level, SEO is about keywords. What are people searching for? What are they trying to find?
Well, you are hoping that what they want to find is YOU. But for that to happen, you need to write content that includes the words and phrases your ideal customer is searching for.
Once you figure out what your keywords are, you need to include them in your copy and your content as much as you reasonably can.
It is important to pay attention to that word– “reasonably.” Just throwing in keywords without working to make them make sense in the context of your writing will only hurt your rankings in Google.
Use your keywords whenever they make sense in writing, but don’t try to overstuff your content with keywords because you think it will help you improve your site’s SEO.
- Write as Much Great Content As You Can
Search rankings improve when you write great content! Improving your website copy and starting a blog can go a long way to helping you build the collection of content needed to show up on that first page of Google.
Articles, blogs, videos, podcasts–these all help build trust, improve your search rankings, and establish you as a thought leader in your field.
- Build Links AND Relationships
Aside from keywords, backlinks are a great way to optimize your site for search engines. But instead of trying to get as many random blogs to link to your site as possible, try to focus more on building relationships.
Become someone that people want to cite in their posts. Create great content that people want to share on their blogs and Instagram stories. The more relevant and reputable websites that include links back to your site, the more your SEO will improve.
- Use the Best Online Tools
Use online tools to conduct keyword research before you write. After you are done, check up on how those keywords are performing with tools like Google Analytics and others. You can also be utilizing an eCommerce SEO service to ensure that you are getting the most of your SEO strategy.
Using tools can help you to see what is working and what isn’t so that you can adjust your SEO strategies as you move forward.
- Share Your Content on Social Media
Don’t forget that many people use social media as their search engine! Share your website content on social media and optimize your profile to include words your ideal clients are searching for.
Are You Ready to Grow Your Business Using SEO?
SEO is one of the best tools you can use as you learn how to grow a business. Whether your business is large or small, brick-and-mortar or online, having an established online presence can help bring in more customers and grow your business in ways you never thought possible.
Ready to see more ways to grow your business? Head to our Business page to learn more about business, marketing, and finance!